SAFE ADVERTISING TIPS

A few tips for all Schools and Colleges etc who get contacted by a myriad of companies wanting them to advertise in their so called directories:

1. Check to see that they have a contact phone number and email address.

2. Check their Google page rank. The page rank tool can be found on the Google Toolbar, if the rank is zero, that is a sure indication that the site has not been around for very long.

3. Always check their listing in the Whitepages, no listing usually means a scam operator

4. Check their Search Engine results, if they are not found in the major Search Engines, ie Google, MSN or Yahoo, be very careful again this usually means its a new site.

5. Never give Credit Card details unless you have seen the finished product, and have recieved an invoice for services supplied, that can be checked and verified.

There are many people who run their businesses on deception, not on product or reputation, if you feel you have been contacted by someone who fits the above criteria, please contact the Dept of Fair Trading in your state. It will benefit us all to eradicate these people from our industry.

Just recently(29/6/06) the director of SCHOOLSEEK.COM.AU PTY LTD, Mr Craig West, was banned from being the director of a company for 4 years by ASIC, due to failed companies owing in excess of 3 million dollars. ASIC made these comments;

In determining an appropriate banning period for Mr West, ASIC expressed concern over his apparent lack of commercial morality and appreciation for the considerable duties and obligations of a company director.

See full article here:
http://www.asic.gov.au/asic/asic_pub.nsf/byheadline/06-212+ASIC+bans+NSW+directors?openDocument

Remember freedom to advertise with whomever you want is your perogative, but choose carefully, pick a trusted supplier and get the results you are paying for. By not following our tips above, can, in more cases than not, lead to a waste of your precious yearly budget.

IF you have any doubts about any opertator, please call the following Fair Trading Departments for your State.
ACT
NSW
NT
QLD
SA
TAS
VIC
WA


Kind Regards
The National Education Directory of Australia Pty Ltd
Australia's Largest and Most Trusted Education Portal

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PREMIUM LISTINGS ARE NOW AVAILABLE

The National Education Directory of Australia has introduced Premium Listings, making NEDA unrivaled as the largest education portal in Austrlia. Today 9/8/06 www.education.net.au went from having 3426 pages to an outstanding 16,230 pages of Australian Education. NEDA can now supply anything from a standard listing to a premium listing to a full webpage for your School or College. All you have to do is point your school url at your listing and it becomes your website and it can be done in less than an hour . Be online NOW with www.education.net.au

See a premium listing here
http://www.education.net.au/profile.php?id=763

INTERNET ADVERTISING TO SURGE

Internet revenue growth to surge: report
Wednesday Aug 2 18:31 AEST
Consumer and advertising revenue growth on the internet will surge over the next four years challenging newspapers for the number one spot in the media market, a report has predicted.
Increasing use of broadband and mobile phones will fuel 19.2 per cent annual growth in revenue on the internet compared with a 2.8 per cent annual rise for newspapers between 2005 and 2010, PricewaterhouseCoopers said in its annual report on the media and entertainment sector.
The increase in spending will outpace free-to-air television, which will grow at 4.1 per cent, as the second highest revenue producer of any medium.
Newspapers will take $5.84 billion in from advertising and consumer spending with the internet close behind at $5.28 billion.
Both mediums will be well ahead of free-to-air television at $3.93 billion, PWC said.
Revenue from subscription television will grow by 12.7 per cent to $2.92 billion as it accepts more advertising frequency.
Even as the internet takes a bigger share of the advertising and consumer spending revenue newspapers won't become obsolete beyond 2010, according to PWC director Matthew Liebmann.
"It's alarmist to say newspapers are going to disappear overnight, we hear that from time to time, but they're going to continue past our forecast period," he said.
The same outlook applies to free-to-air television, which Mr Liebmann said is still the most effective way for media companies to simultaneously reach a mass audience.
Nevertheless, Mr Liebmann added that newspapers and television networks will have to offset slowing revenue growth by embracing technology convergence.
Newspapers, of course, are already doing this by putting news, information, classifieds and even dating services on the web, he said.
"The challenge for publishers will be raising additional online revenue without overly cannibalising the existing print business model."
Unlike newspapers, television networks have only experimented with putting TV programs on the internet, a practice Mr Liebmann said will pick-up in the coming months and years, mirroring advances in the United States.
Radio will generate $1.1 billion in revenue in 2010 - just below interactive games which will experience a growth explosion to be worth $1.25 billion, the report said.
Still, a delay in the introduction of digital broadcast radio until December 2009, and the high expense involved in adopting it, means radio will experience problems from alternative audio mediums, the report said.
On the regulatory front, Mr Liebmann said PWC did not expect the federal government's proposed changes to cross media ownership laws to spark much buying activity between traditional media companies.
"There really are no bargains out there at the moment," Mr Liebmann said.
He added that traditional media companies had recently been buying new media companies for their genuine revenue raising potential - not because they had few other options.
According to PWC the entire media and entertainment industry will grow seven per cent a year to $29.5 billion by 2010.
©AAP 2006